Strategy
Through a robust operational structure, a well-seasoned team, strict controls of customer service, and cutting-edge management systems and processes, we seek to maximize the use of our deployed infrastructure in both clusters occupancy and cross-sales penetration. We will focus on the commercial sector, where we plan to bolster our sales in data and mobile services while maintaining our residential, wholesale and public telephony businesses. With the successful execution of our strategy, we aim to expand the compound average growth rate (CAGR) that Maxcom has seen in recent years, which will result in higher returns for our shareholders and stakeholders (clients, suppliers, investors, etc.). We seek to pursue our strategy while keeping in mind the interests of our customers, always operating within a framework of social and environmental responsibility.
Maximization
Maxcom seeks to maximize the use of its assets through increasing the utilization of its clusters, achieving a greater penetration of services in its customer base (RGUs per client), and by developing competitive commercial solutions for corporate and small-medium enterprises (SMEs).
Investments with sense
Due to the capital intensity of the telecommunications sector, Maxcom will have an investment agenda focused on sales and developing infrastructure on par with their commercial projects, thus looking after our shareholders’ interests while limiting the inherent risks of the telecommunications sector.
Market penetration
Maxcom will focus on addressing the different needs of data and mobile services of SMEs and large corporations, taking advantage of the experience and positioning of its Board of Directors and executive body. In the residential segment, Maxcom will aim to increase the penetration of its mobile services. The nature of Maxcom’s concessions allows it the development of services and solutions outside its five main markets (Mexico City, Puebla, Tehuacán, S.L.P., and Querétaro), so that it can carry out commercial efforts across Mexico, and be ready to take advantage of attractive projects.
Sustainable growth
With the establishment of quality controls and environmental friendly practices, Maxcom seeks growth with social meaning: generating benefits for the communities where it operates, while preserving and caring for the environment.
Financial strength
Because of the successful improvements in its capital structure, Maxcom ended 2013 with cash levels above Ps.1,950 million. Maxcom maintains a low indebtedness level; its Net Debt / EBITDA ratio is less than 1.50, and it also achieved a significant reduction in its cost of debt, going from a coupon rate of 11% to a “step up” rate of 6% (June/13 - June/16), 7% (June/16 - June/18), and 8% (June/18 - June/20); see the indenture.
